If you or your users have Microsoft 365 Copilot (Premium) licenses, you can enable brand managers to create and maintain official Brand kits that make branding consistent by default, across your organization. You can create, edit, update, and manage official Brand kits, giving you the authority to maintain brand integrity while enabling all employees to easily generate on-brand materials.
A Brand kit can include:
- Logos, color palettes, and typography
- Templates and layout patterns
- Icons and data visualization styles
- Photography rules and picture styles
- Brand voice, tone, terminology, and writing guidance
- Dos and don’ts for visual and verbal identity
Benefits of using Brand kits:
- Apply your brand consistently using rich assets — such as icons and illustration libraries, chart and data visualization styles, photography guidelines and picture treatments and spacing, composition, and layout patterns
- Automatically extract brand guidelines using built-in AI that identifies brand elements from your existing templates, guidelines, and assets — such as color palettes, fonts and typography rules, photography styles and image treatments, layout structures, brand voice patterns and visual do’s and don’ts — then review and refine them before publishing in AI that identifies ‑in AI that identifies
- Keep presentations on brand with Brand Reviewer, which identifies issues and suggests one click fixes addressing incorrect colors or fonts, misplaced or unapproved logos, off brand imagery or picture styles, layout, spacing, or alignment issues and other violations of your brand’s usage rules click fixes addressing brand imagery or picture styles‑click fixes addressing‑brand imagery or picture styles
- Use approved brand assets directly from where they already live — such as SharePoint, OneDrive, Microsoft 365 organizational asset libraries (OALs), and supported third-party Digital Asset Management (DAM) systems — so users can browse and apply up to date, compliant assets in Brand kit without downloading files or switching tools
- Support multiple brands by managing separate templates, assets, and defaults for each brand in one place
Note:
- Brand kit creation, deployment & usage requires a Microsoft 365 Copilot Premium license.
- Editing, renaming, and updating official Brand kits is restricted to brand managers, as specified in the brand manager policy. To gain access to these brand management capabilities, your IT administrator will need to designate you as a brand manager. After you have been designated as a brand manager, it can take up to 24 hours to receive permission to create official kits. See Enterprise Brand Manager policy for more information.
For instructions on setting up Brand kits in Microsoft 365 Copilot, visit:
- Create and manage official Brand kits in the Microsoft 365 Copilot app
https://support.microsoft.com/en-us/topic/create-and-manage-official-brand-kits-in-the-microsoft-365-copilot-app-6bc8a5a7-5697-466b-9e1f-302a38d44afc
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