Posted by: kurtsh | November 13, 2012

RECAP: Call of Duty: Black Ops 2 Midnight Launch (Los Angeles)… or “The Invasion of Treyarch”


Treyarch invaded the Microsoft Store in Century City!  Alright, maybe that’s an exaggeration, but with the Activision Treyarch development team of Call of Duty: Black Ops 2 local to here in Los Angeles, we had a large number of developers on site signing autographs and generally having a helluva time as a team as their product successfully made it to market as likely one of the most highly anticipated Xbox 360 titles of this generation.


At the “Midnight Madness” launch of Call of Duty: Black Ops 2 at the Microsoft Store in Century City, over a 100+ people waited in line to get their copy of CODBO2 at the stroke of midnight, but also play the game for the first time on the Microsoft Store’s 105” screen and compete in a CODBO2 tournament, the winner of which got an Xbox 360.  Numerous prizes were given out via the event sponsor, V-Moda, high end audio equipment & peripherals provider for gamers & audiophiles alike.


Signing posters and game jewel box covers, the Treyarch staff made sure everyone knew that the makers of Call of Duty: Black Ops 2 were “in the house”.  It’s good to know that some companies still know how to party it up & play hard.


The crowd was around that of Halo 4’s launch but more importantly it was LOUD.  There seemed at times like there were twice as many people there due to the amount of sound emanating from the store.  I personally didn’t see him because I arrived late but I was told that earlier in the night, Bobby Kotick, CEO of Activision, stopped by to poke his head in and support his guys.  If this is true, well played, Bobby.


Interestingly, Treyarch has introduced an exciting new “Zombie” scenario in Black Ops 2 where it’s a kill or be killed sort of game mode involving infections and your typical zombie apocalypse type of play… except with the distinction of CODBO2 flair, gamesmanship, & strategy.  In my observation, this new feature seemed to have several adhoc gamers intrigued even more than the campaign or the conventional multiplayer.

Congratulations Treyarch & Activision.  You guys were great launch partners & you made a disgustingly fun game.  I look forward to pwning you all on Xbox Live.


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