Posted by: kurtsh | November 24, 2011

HOWTO: Opt out of Verizon Wireless’ New Privacy Changes

imageSo Verizon announced a bunch of new Customer Privacy Settings.  It’s been covered on Engadget and other sites however how to actually OPT OUT of these new tracking mechanisms and privacy violating rules aren’t covered very well any where.

If you’re a Verizon Wireless customer, sign in to your account at http://www.vzw.com then go to:  https://wbillpay.verizonwireless.com/
vzw/secure/setPrivacy.action
.

It should take you to a page with a bunch of options as depicted in the snapshot above and in the details below. 

TURN OFF THE SETTINGS YOU DON’T FEEL COMFORTABLE WITH.

Your privacy is an important priority at Verizon Wireless. Our Privacy Policy informs you about information we collect and how we use it. Read our Privacy Policy.

Location Based Services ("LBS") Privacy Settings

A location service is any service that provides access to location information, such as maps of places of interest and turn-by-turn directions, on your handset. These services may require Verizon Wireless to access the location of your handset. For location services you use that are supported by Verizon Wireless, you can Manage Location Privacy settings.

Customer Proprietary Network Information Settings

As a provider of certain telecommunications services, Verizon Wireless collects certain information that is made available to us solely by virtue of our relationship with you, such as quantity, technical configuration, type, destination, location and amount of use of the telecommunications services you purchase. This information and related billing information is known as Customer Proprietary Network Information (CPNI). The Federal Communications Commission and other regulators require the Verizon Companies to protect your CPNI.
Verizon Wireless shares information among our affiliates and parent companies (including Vodafone) and their subsidiaries unless you advise us not to. Sharing this information allows us to provide you with the latest information about our products and services and to offer you our latest promotions.

Business & Marketing Reports

Verizon Wireless may use mobile usage information and consumer Information for certain business and marketing reports. Mobile usage information includes the addresses or information in URLs (such as search terms) of websites you visit when you use our wireless service, the location of your device ("Location Information"), and your use of applications and features. Consumer information includes information about your use of Verizon products and services (such as data and calling features,device type, and amount of use) as well as demographic and interest categories provided to us by other companies (such as gender, age range, sports fan, frequent diner, or pet owner). We will combine this information in a manner that does not personally identify you. We will use this information to prepare business and marketing reports that we may use ourselves or share with others. We may also share Location Information with other companies in a way that does not personally identify you. We will allow these companies to produce limited business and marketing reports. See our Frequently Asked Questions for more information about these reports.
You have a choice about whether we use your information for these reports.

Relevant Mobile Advertising

When you use your wireless device, you often see advertising on websites and apps. Using the postal address we have for you and certain consumer information such as your device type, language preference and demographic and interest categories provided to us by other companies (such as gender, age range, sports fan, frequent diner, or pet owner), we will determine whether you fit within an audience category that an advertiser is trying to reach. This means ads you see may be more relevant to you. We will not share any information that identifies you personally. See our Frequently Asked Questions for more information about relevant mobile advertising.
You have a choice about whether we use this information for relevant mobile advertising. Please note that you will receive mobile ads whether you participate or not, but under the program, ads may be more relevant to you.


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