Posted by: kurtsh | June 9, 2015

NEWS: L.A. Live’s Nokia Theatre changes name to Microsoft Theater

Yup.  Nokia Theatre/LA Live is being renamed to Microsoft Square. 

Taken from their announcement:

WE’VE CHANGED OUR NAME!
We are proud to officially announce that L.A. LIVE’s 7,100-seat concert and special events venue has officially been renamed Microsoft Theater. The theater, formerly known as Nokia Theatre L.A. LIVE, opened on October 18, 2007 and has hosted over 700 concerts, family shows, product launches, conventions, special events and annual awards shows including the American Music Awards, Primetime EMMY Awards, ESPY Awards, BET Awards, People’s Choice Awards, 2010 & 2011 MTV Video Music Awards and 2014 MTV Movie Awards among others.

"We are proud to partner with one of the world’s greatest and most recognizable brands," said Lee Zeidman, President, L.A. LIVE, Microsoft Theater and STAPLES Center. "As technology continues to transform the live entertainment business, I couldn’t think of a better partner to help us create an even better experience for our fans… both on the stage and throughout Microsoft Theater."

STAY CONNECTED
Check out our new website at www.microsofttheater.com and make sure to follow us on our new social media platforms to stay up to date on upcoming events, exciting news, special offers and contests:

The actual sign was put up the other day.  Here’s a video capturing the name and insignia change.

Introducing Microsoft Theater

 

Per the Hollywood Reporter:


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