Posted by: kurtsh | February 10, 2013

NEWS: Surprise! Surface Pro launches at the Fashion Show Mall in Las Vegas

imageYou may have heard that we were planning to launch Surface Windows 8 Pro (a.k.a. Surface Pro) in New York but cancelled the event due to a blizzard that hit the region. 

Well, in less than a week, the product team moved the entire launch to Las Vegas and the ‘Fashion Show Mall’ on the Las Vegas Strip (right across from Treasure Island, Wynn/Encore, and Venetian/Palazzo… my Vegas home base!) with very little announcement or warning.  I personally know what goes into these launch gigs and let me tell you, this is nothing short of unbelievable.  Just think of all that has to be re-coordinated:

  • PMs, Event Mgmt, Talent, Assistants
  • Props/Event equipment, Flights/Transportation, Hotels/Planning Rooms
  • Communications center, tech equipment, product delivery
  • Email/phone media coordination, PR & web marketing, public notification
  • Event venue, walkthroughs, service agreements/contracts, legal

Much sleep much have been lost leading up to this gig, but that’s how the Surface team rolls… and that’s what our fearless leader, Panos Panoy, is like.  (Did you notice how ON he was in his delivery?) 

So a fellow named UberGamer256 captured the event on his Nokia Lumia 920.  PROPS TO THAT GUY.  It appears to be the only recording of what was most assuredly a very expensive event to coordinate at the last minute in a weather-safe area.

Here’s his video:

Surface Pro launch at the Fashion Show Mall in Las Vegas!

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