Posted by: kurtsh | February 8, 2013

INFO: Forrester Report: 200 Million Workers Want Windows 8 Tablets, Not iPads

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UPDATE 2/12/13:
The investment site, The Motley Fool, has weighed in on the Forrester Report now that Surface Pro is clearly in demand by customers nationwide.

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In what may be a surprise to some, it turns out that the majority of information workers want to the productive when using a tablet OS, and how do they want to do that?

Through Windows-based tablets.

This is based on a ~10,000 person study of office workers as documented in Forrester Research’s report, “2013 Mobile Workforce Adoption Trends”.  (Snapshot credited to ReadWrite’s article)

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NOTE:  The Forrester Research report is a $2500 document with a lot of research behind it – that’s why you won’t find it publicly available, in case you’re wondering.  Here’s a description of it if you’re interested:

Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at home or in a public place? The answers to questions like these form the backdrop for your own firm’s mobile workforce strategy. By starting with a data-driven understanding of which devices, platforms, and apps matter to a global workforce, you will make investment decisions about BYOD and mobile apps, devices, and platforms with your eyes wide open. Read this report to get the story based on Forrester’s Forrsights Workforce Employee Survey, Q4 2012 of 9,766 global information workers.

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