Some of you know that we hired Justin Bieber to open our Mission Viejo, CA store back when he wasn’t a household name. on the cusp of ‘blowin’ up’. He did a concert for some 1000 screaming fans when we opened the store to much fanfare. Say what you want about all of that: You can’t deny that we bet on the right “up and comer”.
But so did Justin. We at Microsoft now sponsor his world tour and he opens every show with a demonstration of Kinect on Xbox 360.
It’s apparently made quite an impression on the Moms & daughters that attend. Feedback from attendees has been basically that they all wanted to know “What was that? Can we get it? When?”
Here’s a shaky cam video so that you know what your wives & daughters are all talking about when they come home from the concert talking about the opening act. I think this product placement was quite well produced.
kurtsh
Kurt Shintaku's Blog 