Posted by: kurtsh | April 4, 2010

WHITEPAPER: Bing Webmaster Center FAQ

image Do you manage a web site?  Would you like hands on tools that enable you to control how Bing exposes your web site to the world through searches?

This whitepaper “Bing Webmaster Center FAQ” provides answers to webmasters’ frequently asked questions regarding Bing webmaster tools, the IIS SEO Toolkit, robots and crawling, indexing, malware, sitemaps and more.

  • Webmaster Center tools
    How do I start using Bing Webmaster Center tools?
    What does the authentication code do?
    How do I add the Webmaster Center tools authentication code to my website?
    Why does my website’s authentication fail?
    I’m not able to gain access to Webmaster Center with the authentication code used in a <meta> tag. Can you help?
    How can I find information about the status of my website in the Bing index?
    How can I tell which websites are linking to mine?
    What issues did Bing encounter while crawling my website?
    Can I access the Webmaster Center tools functionality through the Bing API?
    How does my website perform when people use Bing to search for specific words?
  • Ranking
    How does Bing determine how to rank my website?
    How can I increase the ranking for a website hosted in another market?
    How do I relocate my website’s content to a new URL without losing my page rank status?
    Why isn’t my site ranking well for my keywords?
    How can I develop better keyword targets for my site?
    How important are inbound links? Are all inbound link equal?
    How do I get more high quality inbound links?
    Do inbound links from low-quality sites adversely affect Bing ranking?
    Why has my site’s rank for a keyword recently dropped?
    Will paid links or link exchanges get my site the top ranking as advertised?
    Do the optimization recommendations you give for Bing affect my ranking performance with other search engines?
  • Crawling
    How do I submit my website to Bing?
    Is my robots.txt file configured properly for MSNBot?
    What is the name of the Bing web crawler?
    Why isn’t Bing fully crawling my site?
    Bing is crawling my site, so why isn’t it indexing my pages?
  • Robots Exclusion Protocol (REP) directives in web page code
    How do I prevent a search engine bot from following a specific link on my page?
    How do I prevent all search engine bots from following any links on my page?
    How do I prevent all search engine bots from indexing the content on my page?
    How do I prevent just MSNBot bot from indexing the content on my page?
    How do I use REP directives to remove my website from the Bing index?
    How do I prevent all search engine bots from indexing any content on my website?
    Which REP directives are supported in <meta> and X-Robots-Tags in Bing?
    Which REP directives take precedence for allowing content to be indexed versus disallowing the bot access to content?
    Robots Exclusion Protocol (REP) directives in robots.txt files
    How can I control which crawlers index my website?
    How do I specify what portions or content types in my website are off-limits to bots?
    Do Disallow directives in robots.txt block the bot from crawling the specified content?
    How do I use wildcard characters within robots.txt?
    How can I limit the crawl frequency of MSNBot?
    How do I increase the Bing crawl rate for my site?
    Can I point the bot to my Sitemap.xml file in robots.txt?
    How do I control bots with directives for files and directories that use non-ASCII characters?

  • Indexing
    How does Bing generate a description of my website?
    Why was my website removed from the Bing index?
    How does Bing index websites?
    Why is my website having trouble getting indexed?
    What are Bing’s guidelines for webmasters getting their sites indexed?
    How do I remove my website from the Bing index?
    How do I request that Bing remove a bad link to my website?
    If my website was mistakenly identified as web spam and removed from the Bing index, how do I get it added back?
    Why is the number of my indexed pages in Bing decreasing?
  • Web spam
    What sort of content does Bing consider to be web spam?
    How do I report web spam that I find in search engine results pages to Bing?
    My website offers tax-related services. As a result, I use the word “tax” numerous times in my content. Could Bing consider my site to be web spam due to the appearance of keyword stuffing? When do I cross the line from acceptable use to web spam?
    Regarding backlinks in forum comments and link-level web spam, is it only a problem when the page linked to is not relevant to the conversation in the forum, or is this a problem for all backlinks?
  • Malware
  • Sitemaps and mRSS
  • Web page coding for SEO
  • IIS SEO Toolkit
  • Miscellaneous
  • Blog

WHITEPAPER:  Bing Webmaster Center FAQ
http://www.microsoft.com/downloads/details.aspx?displaylang=en&FamilyID=05bcf5b6-c0ea-4bef-b381-72434e826681


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