Digital marketing is one of the fastest growing areas of advertising today. However, to keep pace with digital’s huge influence on consumers’ media habits, advertisers must do more than simply extend their offline campaigns into the digital marketing space. Digital is driving new terms of engagement between brands and consumers and reshaping media consumption across both old and new channels. Research shows that the most important and influential consumers continue engaging with digital media even when watching TV. To be truly effective, a brand’s integrated marketing strategy must incorporate digital marketing from the start.
Sound complicated? It doesn’t have to be. Our new Understanding Digital guide has been developed to make it easier than ever to plan the role of digital marketing in your campaign, and ensure that you are making full use of the unique range of touchpoints that digital provides.
DOWNLOAD: Marketer’s Guide to Digital Advertising – “Understanding Digital”
http://advertising.microsoft.com/europe/ForPublishers/default.aspx?pageid=2471
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