“The 2010 Ford Taurus’s advanced features range from radar-based cruise control to EcoBoost green-friendly acceleration to a Blind Spot Information System. In all, the Taurus has 10 class-exclusive, consumer-oriented technologies.
This presented Steve Ling, Car Marketing Manager for Ford, with an unusual challenge: How do you explain these complex features without giving consumers information overload?
The solution: Microsoft Tag, Microsoft’s new “bar code-on-steroids” that unlocks a whole new way to give consumers useful, relevant information. It provides animated tours of the Taurus’ slick technologies on a mobile phone wherever and whenever consumers want to see them—all by just hovering their phones over a colorful symbol provided on marketing brochures, ads, catalogs, or in-store displays.
Ford is not alone. Companies ranging from publishers, retailers, hotels, restaurants, consumer goods manufacturers, and entertainment companies, such as Best Buy, Procter & Gamble, and LionsGate Entertainment—even Kobe Bryant—have signed up to use Microsoft Tags since the technology was unofficially introduced in January.
Kevin Kerr, Industry Technology Strategist at Microsoft, says Microsoft Tag has the potential to build closer ties between consumers and advertisers. Tag also can help turn consumer interest into consumer action, and it can help identify which parts of an advertising campaign are generating income and which are not.”
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CONTINUED AT:
http://www.microsoft.com/presspass/features/2009/sep09/09-16tag.mspx
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