Posted by: kurtsh | June 26, 2009

Motley Fool comments on ‘Bing’… and then recommends buying Microsoft

Motley Fool is recommending Microsoft in ‘This weeks 5 smartest stock moves’:

image Cooler beans for Mr. Softy
Can I have a slice of crow pie? I poked fun at Microsoft‘s (Nasdaq: MSFT) launch of its search engine last month. I liked what the world’s largest software company did with the site, but was wondering why Microsoft goes through search platform brands like Spinal Tap goes through exploding drummers.

Well, it appears as if the fifth time is the charm. Bing is a hit. Instead of fading after the initial popularity, traffic to Bing continues to grow, according to marketing research specialist comScore. Its stateside penetration of users has gone from 13.7% to 16.7% since its launch in late May.

This wouldn’t be happening if the ad campaign wasn’t working or if users weren’t recommending Bing to their friends and families. As long as Microsoft’s next step isn’t to rebrand this as Bing Vista or Bing-a-Zune, the company finally has the ticket it always wanted to matter in paid search.


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