Kurt Shintaku's Blog

Wow.  Talk about an announcement storm for Massive!
(Massive for those of you who don’t know, is a company we acquired a few years back that provides in GAME advertising – as in video games.  While a player is playing a video game such as a racer like Project Gotham Racing 4, they might see some in game advertising on billboards in the game and those ads might change depending on what PGR4 downloaded for ads that day.)

• Massive is exclusive in-game ad provider for 18 Activision titles on Xbox and the PC, including “Guitar Hero.”
  http://www.microsoft.com/presspass/press/2008/dec08/12-03ActivisionMassivePR.mspx
  
• Massive teams with Blizzard Entertainment for ads on its Web sites and Battle.net online game service.
  http://www.microsoft.com/Presspass/press/2008/dec08/12-03MassiveBlizzardPR.mspx
  
• THQ names Massive as exclusive in-game ad provider in global, multiyear, multi-title deal.
  http://www.microsoft.com/presspass/press/2008/nov08/11-24THQGameAdsPR.mspx