Yesterday, we announced that in some fashion we’ll be dropping DRM in Zune.
This stings me from a PR perspective because Apple, knowing that they weren’t the only ones discussing DRM-free music rather strategically announced their intention to sell DRM free content on iTunes, effectively trumping us and other’s in negotiations with EMI and other music companies.
This is one of the reasons the world thinks Microsoft is a copycat in so many areas: We’re too slow to announce certain things. Fortunately, the fact is that for every perceived "huge" PR win that Apple gets on announcements like this, as long as we’re close to matching them step for step, we’ve always beaten them in the long run because competition in the technology market is a marathon not a sprint.
Following digital music pioneer Apple Inc.’s lead, Microsoft Corp. said it will soon sell digital music online without digital rights management (DRM) protection.
Microsoft’s apparent change of heart on selling DRM-free music came in response to Apple’s deal earlier in the week to sell unprotected content from recording company EMI Group PLC. The company previously claimed that DRM was necessary for current and emerging digital media business models.
"The EMI announcement on Monday was not exclusive to Apple," said Katy Asher, a Microsoft spokeswoman on the Zune team, in an e-mail to the IDG News Service today. She said Microsoft has been talking with EMI and other record labels "for some time now" about offering unprotected music on its Zune players in an effort to meet the needs of its customers.
"Consumers have made it clear that unprotected music is something they want," Asher said. "We plan on offering it to them as soon as our label partners are comfortable with it."
Read more here.
Kurt Shintaku's Blog 