Here’s an interview by Newsweek’s Steven Levy with Bill Gates on the topic of Windows Vista’s value, what bugs him about Apple’s advertisements, and the history of naysayers declaring the "impending death of Windows".
Best quote of the article:
Are you bugged by the Apple commercial where John Hodgman is the PC, and he has to undergo surgery to get Vista?
I’ve never seen it. I don’t think the over 90 percent of the [population] who use Windows PCs think of themselves as dullards, or the kind of klutzes that somebody is trying to say they are.How about the implication that you need surgery to upgrade?
Well, certainly we’ve done a better job letting you upgrade on the hardware than our competitors have done. You can choose to buy a new machine, or you can choose to do an upgrade. And I don’t know why [Apple is] acting like it’s superior. I don’t even get it. What are they trying to say? Does honesty matter in these things, or if you’re really cool, that means you get to be a lying person whenever you feel like it? There’s not even the slightest shred of truth to it.
Testify, Bill. I’ll add something else that I’ve said it once before & I’ll say it again:
Contrary to implications made by organizations like Apple, you do not need to buy a new computer or embark on a massive hardware upgrade in order to realize the most significant benefits of Windows Vista.
Windows Vista is simply easier, safer, mobile, a lot more fun, & empowers and entirely new generation of great applications.
Incidentally, it dawned on me that Apple’s current "Anti-Windows Vista" campaign is remarkably similar to their "Apple Switch" campaign from 3-4 years back – a campaign that during which, Apple lost more than 1% of the worldwide personal computer marketshare in both business as well as consumer spaces… and that’s before the worldwide release of Windows Vista.
LINK: http://www.msnbc.msn.com/id/16934083/site/newsweek/print/1/displaymode/1098/
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