Kurt Shintaku's Blog

Top 5 Ways to Leverage Enterprise Social Networking to Gain Competitive Advantage

Date: Friday, February 27, 2009
Time: 10:00 AM – 11:00 AM PST (11:00 AM MST, Arizona)

Blogs, wikis, Twitter. Social networking is a consumer phenomenon moving to the Enterprise. The fastest growing demographic on Facebook is 25-34 year olds*. In a recent independent report**, Forrester Research writes that 56% of the companies surveyed use blogs, 47% participate in social networks and 44% use YouTube videos, while 24%, 22%, and 29%, respectively, plan to start using social networking tactics in the next 12 months.

How do you cobble these disparate social technologies into an effective social strategy that demonstrates value in a downturn economy?

This interactive webcast hosted by Microsoft will discuss ways you can leverage social networking in the Enterprise to make your company more competitive and gain deeper customer connections.

• Forrester senior analyst and leading social computing expert Jeremiah K. Owyang will provide a practical framework on how to choose the right social technologies based on your target objectives, and how to measure value and results.
• Microsoft Platform Strategy Group Product Manager Jamey Tisdale will share how the Microsoft platform is a familiar tool that Enterprises can leverage today to enable social computing across various job functions and divisions.
• You will be given opportunities to share your thoughts and questions before, during and after the webcast through Facebook and Microsoft LiveMeeting.

Social media’s increasing influence in the Enterprise can be a source of untapped opportunity for organizations that choose to embrace it and potential threat to those that choose to ignore it. Join this webcast today to learn how to formulate a successful social networking strategy for your organization.

Who is this webcast for? Managers and Executives in Business Functions Interested in Social Networking (Sales, Marketing/Corporate Communications, Engineering, Operations, Product Management, Innovation, Human Resources, Finance)

Cost: $0 + Your time and engagement

Interested?

• Register today to save your online seat
  (For managed customers only; contact me for details on registration)
• Tell others! Please forward this webcast invitation to others in your organization who are interested in Enterprise social networking.

*faberNovel Consulting, faberNovel Analyses, 03.10.2007 Facebook Study, presented October 3, 2007, Paris, France
**“”Metrics for Social Applications in a Downturn”, Forrester Research, Inc., October 2008.

Speakers:

• Jeremiah K. Owyang is a senior analyst at Forrester Research and a leading expert on Social Computing, social media, social media measurement, Web marketing, and interactive marketing. Jeremiah led the Social Computing program at Hitachi Data Systems from 2005-2006 as the online community marketing manager, then left to join PodTech Network, an online video and podcasting company as the director of corporate media strategy. According to Technorati, Jeremiah is one of the top 1% of bloggers, and his blog is listed as the 19th ranked blog according to Advertising Age (November 2007). A video blogger and podcaster, he speaks at a strategic level on Web marketing topics around the globe. He frequently publishes at the Web strategy blog. Jeremiah has a bachelor’s degree from San Francisco State University, with a focus on marketing.
• Jamey Tisdale is Group Product Manager at Microsoft focusing on digital marketing strategy. Prior to Microsoft, Jamey worked as a Vice President of Business Development for TellThemNow.com. Jamey has a Bachelor of Science degree in Clinical Laboratory Science from East Carolina University, and did graduate work in creative writing.  In his spare time he helped create and maintains a global community for gamers aged thirty years old and older called GeezerGamers.com.