Posted by: kurtsh | December 19, 2007

NEWS: Microsoft Silverlight to power, “Jackass 2.5” – First full-length Feature Film Release to Web

On December 19th, Blockbuster will premiere the first full-length feature film, Jackass 2.5, directly to online audiences on Windows and Mac using Microsoft Silverlight.  Jackass 2.5 will be made available for free, for anyone in the US 17 or older, courtesy of Blockbuster at www.blockbuster.jackassworld.com beginning December 19th through December 31st, 2007.

This is one of the largest projects in Blockbuster history, made possible using the rich media CDN from Limelight Networks and Silverlight.  Silverlight is a 1.5MB cross-browser, cross-platform plugin for IE, Firefox and Safari users.  Details and download at http://www.microsoft.com/silverlight.

Incidentally, this marks a transformational shift in how users are choosing to consume their media today and in the near future, a trend that Microsoft is paying attention to and enabling with Silverlight.  The ecosystem around Silverlight is continuing to grow, with an impressive line-up of customers like MLB.com, BMW, Sony Ericsson, Baidu (#1 search site in PRC), NBA.com, Entertainment Tonight (CBS/Paramount) and UVNTV.com, to name a few.  See more at http://silverlight.net/Showcase/


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